Unscripted by Hyatt makes global debut as Wink joins World of Hyatt

Hyatt Hotels Corporation and Indochina Kajima have entered a strategic agreement to integrate Wink Hotels in Vietnam into the Unscripted by Hyatt brand collection, marking the brand’s global launch. This expansion introduces Hyatt to three new Vietnamese destinations: Can Tho, Tuy Hoa, and Hai Phong.

Six existing Wink properties—Wink Saigon Centre, Wink Danang Centre, Wink Danang Riverside, Wink Tuy Hoa Beach, Wink Can Tho Centre, and Wink Hai Phong Centre—have now transitioned to the Unscripted by Hyatt portfolio. The agreement increases Hyatt’s presence in Vietnam from 4 to 10 hotels. Wink Hanoi Westlake, anticipated to open in late 2026, will further elevate the collaboration to 7 properties representing over 2,000 rooms across urban hubs, coastal areas, and cultural destinations.

“This collaboration with Indochina Kajima and Wink represents a pivotal step in our mission to strengthen Hyatt’s brand footprint across Vietnam’s thriving market,” said Stephen Ho, President – Greater China and Growth, Asia Pacific at Hyatt. “Unscripted by Hyatt aligns seamlessly with Wink’s forward-thinking, technology-driven approach. We’re excited to introduce this vibrant brand to Vietnamese travelers and global explorers alike.”

Designed as a conversion-friendly brand within Hyatt’s Essentials category, Unscripted by Hyatt allows independent hotels like Wink to retain their distinct identity while leveraging Hyatt’s operational infrastructure and global reach, including the World of Hyatt loyalty program’s 61 million members. This integration enables minimal operational disruption for Wink while unlocking access to expanded guest networks.

Wink has cultivated a reputation as a locally inspired hospitality concept emphasizing technology, inventive design, and community connection—values that resonate with Unscripted by Hyatt’s flexible collection model. Under the partnership, each Wink property will uphold its unique character while benefiting from Hyatt’s service standards and global platforms.

“Wink was founded on delivering design-centric, tech-savvy hotels with authentic Vietnamese charm,” said Michael Piro, CEO of Indochina Capital and Wink. “Aligning with Unscripted by Hyatt accelerates our vision while preserving Wink’s essence: contemporary aesthetics, sustainable practices, and thoughtfully curated local experiences.”

Since debuting Wink Saigon Centre in March 2021, the brand has rapidly expanded nationwide, distinguishing itself through modern Vietnamese design, seamless technology integration, and LEED Gold-certified sustainability commitments.