Indriya, Aditya Birla Jewellery, expands its presence in Karnataka with its “second store in Bengaluru”

Bengaluru, Nov 15: Indriya, a renowned jewellery brand under Aditya Birla Jewellery, has expanded its footprint in Karnataka with a new boutique in Malleswaram, marking its second store in Bengaluru. Situated in the culturally vibrant Sampige Road neighborhood, Malleswaram is celebrated for its ancient temples, traditional artisans, and thriving markets that embody the city’s cherished heritage. The location reflects the brand’s alignment with customers who appreciate fine craftsmanship and enduring cultural values.

The Malleswaram boutique features dedicated sections such as a karigari zone and an extensive range of over 28,000 meticulously designed pieces. This new space merges artistry with contemporary aesthetics, honoring Malleswaram’s deep-rooted connection with jewellery as an emblem of tradition and prosperity.

With this launch, Indriya now operates 38 stores nationwide. Its presence spans six stores in Delhi; four in both Mumbai and Hyderabad; three in Pune; two each in Ahmedabad, Jaipur, Patna, and Bengaluru; and single outlets in key cities including Indore, Jodhpur, Surat, Vijayawada, Bhubaneswar, Lucknow, Prayagraj, Kanpur, Agra, Gaya, Jammu, Chhatrapati Sambhajinagar, and Chandigarh. This growth underscores Indriya’s commitment to delivering exceptional craftsmanship nationwide.

Mr. Sandeep Kohli, CEO of Indriya, stated, “Karnataka continues to be a strategic market for us, and the enthusiastic reception of our initial store motivated this expansion. Our second Bengaluru boutique reinforces Indriya’s mission to blend heritage and modernity, offering designs that resonate with the city’s discerning clientele. We are confident this store will enhance accessibility to our collections while elevating the customer experience.”

The Aditya Birla Group further strengthens its legacy in Karnataka with Indriya’s continued expansion in Bengaluru.