Fynd powers Vision Express’ immersive eyewear shopping experience with GlamAR
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Mumbai, Sep 22: Fynd, an AI-native retail technology company, has revealed its announcement regarding the introduction of immersive eyewear shopping at Vision Express India through its 3D virtual try-on and augmented reality solution, known as GlamAR. Deeply integrated into the Vision Express website, this experience enables shoppers to virtually try multiple eyewear styles, enhancing the intuition and appeal of online discovery.
As part of the deployment strategy, Fynd’s GlamAR converted more than 1,000 eyewear models originating from traditional 2D product listings into ready-to-use 3D specifications and launched them for virtual interaction. Since becoming accessible, the application has generated approximately 3,900 plus virtual try-on engagements. The most sought-after frame proved to be the Black Square Frames for Men, which saw 400-plus attempts, while the leading eleven frames contributed to nearly 34 percent of all tries, offering early insights into how customers navigate different eyewear options online.
Through the fusion of business operations and immersive browsing on Fynd, this project equips Vision Express with a unified framework for virtual fitting, complemented by robust platform support, technical architecture, and execution guidance essential for sustaining a large-scale rollout.
“Eyewear serves as a highly subjective purchase, so boosting customer confidence when selecting frames and sunglasses online represents a key pillar of elevating a digital brand encounter. With Fynd’s GlamAR, buyers can browse and virtually test diverse styles directly on our website, simplifying the exploration phase,” said Sam Zac Thomas, Vision Express India.
The initial deployment phase centered on establishing the 3D catalog and activating the virtual fitting capability. Moving forward, emphasis will shift toward evaluating conversion figures and optimizing the experience, leveraging trial data to refine the presentation of eyewear merchandise online.
