NTT DATA Partners with Paris FC: Revolutionizing the Supporter and Team Experience Through Digital Innovation
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- NTT DATA and Paris Football Club have formed a strategic partnership to create innovative digital experiences, aiming to enhance fan engagement, accelerate performance, and build a connected ecosystem.
- This collaboration brings together the worlds of football and technology, focusing on sporting excellence, inclusion, and diversity.
PARIS: NTT DATA, a leading global provider of digital business and technology services, has announced a partnership with Paris FC for the 2025-2026 season. Following its acquisition by the Arnault family, owners of LVMH Moët Hennessy Louis Vuitton SE, Paris FC achieved promotion to Ligue 1 in 2025, marking its return to the pinnacle of French football.
This partnership adds to NTT DATA’s existing collaborations with renowned clubs and sporting organizations, such as Arsenal F.C. and INDYCAR, showcasing its global expertise in sports and innovation.
Paris FC Embarks on a New Digital Journey
NTT DATA will support the development of an ambitious digital roadmap, designed to enrich the fan experience through innovative digital pathways, including the deployment of conversational agents and the creation of personalized content.
This immersive, intelligent, and connected experience will transform the relationship between fans and the club, creating a true engagement platform and unlocking new growth opportunities for Paris FC and its partners.
The partnership also aims to modernize and digitalize Paris FC’s technology infrastructure, focusing on connectivity, collaboration, innovation, and intelligent data exploitation.
“The promotion of Paris FC to Ligue 1, the arrival of new shareholders, and our move to Jean Bouin mark a new era for the club. This partnership with NTT DATA aligns perfectly with this momentum, enabling us to accelerate our digital transformation and offer our supporters a modern, connected, and ambitious experience,” commented Pierre Ferracci, President of Paris FC.
A Strategic Partnership for a Modern, Connected, and Engaged Club
Beyond technology, Paris FC and NTT DATA share a vision of using football as a means to promote diversity and inclusion, alongside digital transformation, bringing communities closer together and creating high-impact experiences for fans and partners. In addition to its promotion to Ligue 1, Paris FC has qualified for the UEFA Women’s Champions League 2025/2026 and established Paris FC Handifoot, a dedicated program making football accessible to players with disabilities.
“This partnership with Paris FC embodies our mission at NTT DATA: to accelerate client success and positively impact society through responsible innovation,” added Olivier Posty, SVP France Luxembourg at NTT DATA.
