Ageas Federal Life Insurance launches new brand identity
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Ageas Federal Life Insurance brand ambassador Sachin Tendulkar and Managing Director and CEO Jude Gomes
Ageas Federal Life Insurance revealed its revamped corporate branding on Tuesday, presenting an updated logo and the pledge “Har Wada Mumkin – Promises Made Possible.” The launch event in Mumbai featured CEO Jude Gomes introducing the new identity with brand ambassador Sachin Tendulkar.
The redesigned emblem incorporates dual interconnected arcs signifying security and direction, employing orange and violet hues to represent confidence and reliability respectively. Gomes emphasized this visual transformation underscores the insurer’s dedication to streamlining insurance solutions nationwide.
This strategic rebrand follows substantial financial achievements. The company currently maintains fourth position among private life insurers by solvency strength, boasting a 270% solvency ratio as of March 2025. For the period ending October 30, 2025, Ageas Federal recorded 13% annual premium growth – exceeding the industry’s anticipated 9% expansion – while sustaining perfect claim settlement records during FY25.
The insurer, operational since 2008 through collaboration between Ageas Group and Federal Bank, now services customers across 3,770+ branches. Current financials indicate issuance over 1.97 million policies with coverage exceeding ₹27,558 crore, alongside managed assets surpassing ₹18,956 crore as of March 2025.
Published on December 10, 2025
