Bank of Baroda launches Masterstroke campaign with Sachin Tendulkar

Bank of Baroda announced a new advertising campaign on Wednesday starring cricketing legend Sachin Tendulkar as its global brand ambassador. The initiative highlights four retail banking offerings: home loans, car loans, MSME loans via bob Digi Udyam, and the bob Masterstroke Lite Savings Account.

Continuing themes from its ‘Play The Masterstroke’ platform launched last year, the campaign showcases real-life situations across four films. These illustrate how choosing trustworthy financial solutions helps customers realize aspirations like homeownership, vehicle purchases, or business growth.

Shailendra Singh, Chief General Manager for HRM & Marketing at Bank of Baroda, emphasized the campaign’s goal to position the institution as a reliable financial ally. This effort supports the bank’s broader retail strategy focused on market expansion and customer growth.

A teaser launched the campaign featuring cricket commentator Jatin Sapru and media entrepreneur Kamiya Jani. Bank of Baroda is implementing a comprehensive media rollout across TV, print, social platforms, radio, outdoor advertising, and cinemas in multiple languages nationwide.

Established in 1908, Bank of Baroda operates 65,000+ customer touchpoints across 15 countries, serving over 180 million clients globally. The Government of India maintains majority ownership with a 63.97% stake.

Published on December 10, 2025