Equitas Small Finance Bank partners Bharti AXA Life Insurance

Equitas Small Finance Bank has formed a strategic bancassurance alliance with Bharti AXA Life Insurance, a Bharti Life Ventures Private Limited subsidiary (Bharti Group entity).

This collaboration will provide Equitas SFB customers access to Bharti AXA’s comprehensive suite of insurance products spanning protection, savings, and retirement solutions. These offerings will be available across the bank’s 1,042 service outlets in 18 states and Union Territories, with significant regional presence in Tamil Nadu, Karnataka, Kerala, and Maharashtra.

The partnership leverages Equitas SFB’s extensive distribution network and Bharti AXA’s life insurance specialization to enhance life insurance accessibility and bolster customers’ long-term financial security, according to a joint statement.

Murali Vaidyanathan, Senior President & Country Head – Liabilities, Wealth Management and Digital Banking at Equitas SFB, commented: “This alliance enriches our offerings by integrating life insurance solutions that align with customers’ banking relationships and support their extended financial planning horizons.

Published on February 3, 2026