Flipkart Sets November 21 Launch for AI-Powered Ray-Ban Meta Smart Glasses in India

• November 9, 2025

Flipkart is preparing to introduce Ray-Ban Meta Smart Glasses to Indian consumers on November 21, 2025, representing Meta’s first official product launch in India. These innovative AI-powered glasses, developed through Meta’s partnership with Ray-Ban, blend cutting-edge technology with iconic eyewear design.

Combining sophisticated style with advanced functionality, these smart glasses enable seamless hands-free interaction through voice-activated commands. Users can access Meta AI features by saying “Hey Meta” to ask questions, set reminders, handle calls, or generate captions without screens. Integrated social media connectivity allows instant sharing of photos and videos to Instagram and Facebook.

The glasses feature a 12MP ultra-wide camera for high-resolution media capture, enhanced audio with spatial speakers, and a five-microphone system. A portable charging case provides up to 36 hours of total battery life—enough for four hours of continuous daily use. This makes them ideal for content creators, tech adopters, and everyday users.

Available in classic Ray-Ban styles including Wayfarer and Headliner models, the collection offers lens customization with polarized, sun, and prescription options to suit various preferences.

Sujith Agashe, Flipkart’s Electronics Vice President, emphasized their commitment to wearable innovation: “These glasses represent an exciting new category merging technology with daily utility and personal expression.”

Meta’s Vice President for India & Southeast Asia, Sandhya Devanathan, commented: “This launch delivers screen-free connectivity through balanced AI, design, and functionality. Our partnership ensures Indian consumers gain priority access to this global technology.”

The glasses feature Hindi language support, special AI voice collaborations including one with Deepika Padukone, and future UPI Lite payment capabilities for frictionless transactions. Starting November 21, they’ll be available through Flipkart, Amazon, and select physical stores at ₹29,900, reinforcing Flipkart’s position as a leading tech destination in India.