ITC Hotels launches redesigned Club ITC loyalty program with enhanced benefits

ITC Hotels Limited announced its upgraded loyalty scheme, Club ITC, anchored by the “Feel Rewarded” brand commitment. This initiative aims to enhance engagement across 140+ hotels in 90 destinations through improved transparency and personalized value.

The program introduces innovative elements such as the Platinum Select tier, granting members 15 years of Platinum-tier privileges as recognition for sustained loyalty. Tier advancement has been streamlined with fewer qualification nights, while members’ points remain permanently valid with just one annual transaction.

“Our redesigned program transforms each interaction – from accommodations to dining experiences – into meaningful engagements. The ‘Feel Rewarded’ philosophy establishes an industry benchmark for value recognition,” stated Anil Chadha, Managing Director of ITC Hotels Limited.

Members benefit from direct point conversion (1 Green Point = ₹1) and expanded earning potential. Stay and dining rewards now range between 2-8%, a significant increase from the previous 2-5% structure. The unified program framework now encompasses both individual bookings and group events, extending point earning opportunities to celebratory occasions and professional engagements.

The enhanced Culinaire dining subscription delivers 20% immediate savings on culinary experiences, spa treatments, and laundry services throughout the network. Participants can simultaneously accumulate up to 12% Green Points on food and beverage expenditures alongside special privilege vouchers. The introduction of multi-year subscriptions represents a novel approach in loyalty programming.

Partnership expansions enable Green Point conversion to Marriott Bonvoy points (2:3 ratio) for international hotel access, along with redemption options through International Travel House for flight bookings and premium transportation services. Club ITC now functions as a comprehensive travel benefits platform.