W Hotels debuts in Saudi with the opening of W Riyadh – KAFD
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W Hotels, which belongs to Marriott Bonvoy’s collection of over 30 hotel brands, has revealed the launch of W Riyadh – KAFD, signalling the brand’s first appearance in Saudi Arabia.
Situated in the King Abdullah Financial District (KAFD), this 210‑room luxury lifestyle hotel has been conceived as a hub for socialising and dining, showcasing contemporary design that takes cues from Saudi heritage, a variety of food and beverage outlets, curated experiences, and the brand’s signature Whatever/Whenever service.
Commenting on the launch, Helen Leighton, Vice President of Luxury Brands for EMEA, noted, “The opening of W Riyadh – KAFD marks a milestone for the brand as it steps into Saudi Arabia and underscores our dedication to reshaping luxury lifestyle hospitality throughout the Middle East. W Hotels has always been grounded in creativity and culture, and W Riyadh – KAFD embodies the brand’s design philosophy, forward‑thinking service approach, and immersive programming.”
Created by LW Design, the interiors draw inspiration from Saudi culture, featuring Najdi textiles, Al Sadu weaving motifs, and natural materials like stone and veined marble that echo the nation’s desert and mountain scenery. A six‑metre tapestry by Saudi artist Abdulnasser Gharem serves as a lobby centrepiece, while the W Lounge reimagines traditional Bedouin gathering spaces.
The property provides 210 guest rooms, comprising 17 suites, two penthouse suites, and the 390‑square‑metre W Penthouse, which includes two bedrooms, living and dining areas, a kitchenette, office space, a gym, a steam room and a sauna.


W Riyadh – KAFD offers a range of dining options, such as Sira, which presents Latin‑American‑inspired dishes cooked over an open flame; Beni, an all‑day café serving specialty coffee and handcrafted ice cream; and WET Deck, an outdoor setting with Mediterranean‑inspired fare and private cabanas. Later this year the hotel will also unveil Sahari, an outdoor lounge for evening performances and social gatherings.
Additionally, the hotel features the AWAY Spa, a FIT fitness centre, 15 meeting rooms, and a ballroom suited for business functions, social events, and celebrations.