JW Marriott Phuket Resort and Spa appoints Shagun Sethi as Director of Sales and Marketing

JW Marriott Phuket Resort and Spa announced the appointment of Shagun Sethi as Director of Sales and Marketing, bolstering its executive team and expanding its footprint in important international markets such as India.

With over twenty years of expertise in luxury hospitality, commercial strategy, and business development spanning India and global markets, Sethi will manage the resort’s sales, marketing, PR, and digital initiatives, aiming to boost brand visibility, grow priority segments, and foster sustainable growth.

Before joining JW Marriott Phuket Resort and Spa, Sethi held senior leadership roles at The Oberoi Group, Fairmont Hotels and Resorts, and ITC Hotels. Most recently she was National Sales Manager – Group Sales at ITC Hotels, where she forged strategic alliances, managed high‑value accounts, and drove commercial growth. Recognized for her skill in luxury leisure, destination weddings, and MICE, she is also a founding member of the Indian Wedding Industry Association (IWIA).

India Remains a Key Growth Market

At a media briefing in New Delhi, Sethi noted that India accounts for nearly 30 percent of the resort’s business from weddings, MICE events, and luxury leisure travel, marking it as a key source market. She added that the resort plans to deepen its connection with Indian travelers and elevate its luxury experience via a comprehensive renovation program.

Phased Renovation Underway

Covering 27 acres, the resort is executing a phased renovation. In the first phase, the south wing—which includes 130 rooms—has been shuttered for refurbishment, while the remainder of the property remains operational.

The refurbished south wing is set to reopen by the end of October 2026, featuring a fully upgraded Thai restaurant, the new JW Steakhouse, and a refreshed M Beach Club.

The north wing will subsequently close for refurbishment starting February 2027, with the full resort slated for completion by the end of 2027.

The resort notes that Sethi’s broad commercial expertise and international market insight will be instrumental in driving its commercial strategy, widening its reach in priority markets, and strengthening JW Marriott Phuket Resort & Spa’s standing as one of Phuket’s premier luxury destinations.